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Happiest Baby

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Close-up shots highlight the design of the SNOO bassinet. A family gathers around SNOO as a parent gently places their baby inside. Detailed moments show the SNOO sleep sack being secured to the safety clips and a hand pressing the activity button. The baby is shown from above, sleeping peacefully in SNOO as gentle rocking motion is visible, soothing the baby and helping them stay settled.

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HappyBirthdaySNOO!

$3996-MonthSpecial

RENT SNOO

AWARD-WINNING

Sleepea Swaddle](/content/products/sleepea-swaddle/index.html)

GOT SNOO?

SNOOccessories](/content/collections/snoo-accessories/index.html)

BRING ON THE ZZZS

Find Your Favorites

NEW ARRIVALSON SALE

SNOO Smart Sleeper Bassinet

$1,995](/content/products/snoo-smart-bassinet/index.html)

SNOO Smart Sleeper—Rental

$159 - $599

$159 - $399](/content/products/snoo-rental/index.html)

Sleepea® 5-Second Baby Swaddle

$34.95](/content/products/sleepea-swaddle/index.html)

Organic Cotton SNOO Sleep Sack

$36.95](/content/products/snoo-sack/index.html)

SNOObie® Smart Soother

$69.95

$52.46](/content/products/snoobie-white-noise-machine/index.html)

SNOObear® 3-in-1 White Noise Lovey

$59.95

$44.96](/content/products/snoo-bear/index.html)

Shoo Mosquito Net

$79.95

$59.96](/content/products/shoo-mosquito-net/index.html)

Sky Mobile

$89.95

$67.46](/content/products/sky-mobile/index.html)

SNOO Low Legs

$69.95

$52.46](/content/products/low-legs/index.html)

100% Organic Cotton SNOO Baby Bassinet Fitted Sheet

$24.95](/content/products/fitted-sheet-for-snoo/index.html)

Sleepea® Comforter Swaddle

$46.95

$35.21 - $46.95](/content/products/sleepea-comforter-swaddle/index.html)

Sleepea® Swaddle Sack 3 Pack Bundle

$104.85

$77.95](/content/products/sleepea-3-pack-bundle/index.html)

SNOO Sleep Sack 3-Pack of Sizes

$110.85

$82.95](/content/products/snoo-sack-3-size-pack/index.html)

100% Organic Cotton Baby Bassinet Sheets for SNOO

$74.85

$54.95](/content/products/bassinet-sheets-bundle/index.html)

The Big Bundle

$160.75

$119.95](/content/products/the-big-bundle/index.html)

100% Organic Swaddle Blanket

$12.95](/content/products/swaddle-blanket/index.html)

SNOO Power Adapter

$25.95](/content/products/replacement-power-adapter/index.html)

Sleepytime BFF Set

$94.90

$80.66](/content/products/sleepytime-bff-set/index.html)

Crib Transitions Set

$104.90

$89.16](/content/products/crib-transitions-set/index.html)

Oh, Baby…Shower! Bundle

$117.80

$100.13](/content/products/oh-baby-shower-set/index.html)

Bringing Home Baby Set

$107.85

$91.67](/content/products/bringing-home-baby-set/index.html)

Silent Nights Duo Set

$129.90

$110.41](/content/products/silent-nights-duo-set/index.html)

The Happiest Book Bundle

$19.90

$16.91](/content/products/the-happiest-book-bundle/index.html)

The Happiest Baby Book – Fully Revised

$9.95](/content/products/the-happiest-baby-book-paperback/index.html)

The Happiest Baby Guide to Great Sleep

$9.95](/content/products/the-happiest-baby-book-the-happiest-baby-guide-to-great-sleep-book-paperback/index.html)

The Happiest Toddler Book (Paperback): 8 mos - 5 yrs

$9.95](/content/products/the-happiest-toddler-book/index.html)

Happiest Baby on the Block (STREAMING)

$8.95](/content/products/baby-streaming-video-english/index.html)

Happiest Toddler on the Block: 8 mos - 5 yrs (STREAMING)

$8.95](/content/products/toddler-streaming-video-english/index.html)

Soothing White Noise Sleep Sounds (MP3)

$7.95](/content/products/mp3-soothing-white-noise-sleep-sounds-full-album/index.html)

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A newborn lies in the SNOO bassinet, secured in a SNOO sleep sack, gently swaddled and soothed by subtle rocking motions. The baby appears calm and content, with eyes mostly closed and occasional soft smiles. The scene emphasizes comfort, security, and a happy, soothed baby.

WHY PARENTS LOVE SNOO

Meet Your Favorite 24/7 Helper

More Sleep

Adds 1-2 hours of sleep per night

Less Crying

Automatically calms fussing…often in under a minute

Extra Hands

Ready 24/7 to help you soothe baby when you need to eat or catch some Zzzs

Prevents Rolling

Keeps babies on the back to give you precious peace of mind

Sleep Trains

Effortless sleep training by 6 months…with little need to cry-it-out

Responsive

Automatically responds to fussing…even when you're asleep

LEARN MORE

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A newborn lies in the SNOO bassinet as an adult demonstrates how to properly swaddle the baby in a SNOO sleep sack, secure it to the bassinet clips, and adjust the baby’s position. The baby remains calm and content throughout the process. In the next scene, SNOO gently rocks, soothing the baby and helping them gradually drift into sleep.

LANDMARK SAFE SLEEP INNOVATION

1st FDA De Novo Authorized Bassinet for Safe Back Sleeping

SNOO imitates the sounds and movements of your baby’s favorite place—the womb!—to automatically calm crying and increase sleep. SNOO is the first—and only—medical device to receive De Novo authorization from the FDA for its ability to keep sleeping babies safely on their backs. Babies who are placed on the back for sleep are at a lower risk of SIDS/SUID.

For important safety information, see happiestbaby.com/fda.

REAL PARENTS, REAL SUCCESS

Vetted by Our Village

Maggie

Maeve's Mom
'The amount of hours we were able to sleep soundly in the early weeks and throughout the first few months of newborn life were priceless...We will absolutely be using the SNOO for all our babies to come!'

Carlee

Noah's Mom
'Baby boy sleeps well and is calmed back to sleep when fussy so mom and dad can sleep more too (he slept 7 hours last night!). Its built in swaddle gives us peace of mind knowing that Noah is safely positioned on his back for sleep. A literal gift sent straight from SNOO heaven!'

Kat

Elodie's Mom
'After loving my experience with my first, SNOO became even more essential the 2nd and 3rd time around, acting like an extra set of hands when I needed a safe spot for the baby while I helped my other kids. I do not think it was a coincidence that I have had 3 good sleepers, SNOO was a night nurse and sleep coach all in one.'

Marlee

Harlowe's Mom
'My husband and I thank SNOO before bed every night...it saved our sanity! SNOO is like having another set of hands to rock my baby when I can't. Both my girls loved their SNOO.'

Dori

Brooks' Mom
'He loves SNOO’s cosy womb-like swaddle that secures him on the back (the safest sleep position). The sleep tracking data has helped us create a sleep schedule we all love.'

Daniel

Noah's Dad
'SNOO provided us with peace of mind knowing our baby is safe and sound all night. As a first time dad, sleep is essential and knowing my family can rest is priceless.'

Jennifer

Liam's Mom
'I couldn't live without our SNOO. It helped sleep train our little one and adds 1-2 hours of sleep for my little one (and me) per night. It combines cutting-edge science with nurturing care for your baby's best sleep...'

Kazmira

Ansel's Mom
'As first-time parents, we were clueless about baby sleep until we found SNOO. We’ve established such good sleep habits from day one with SNOO.'

Kiana

Makoa's Mom
'Our little one finally falls asleep on his own...no holding him like we were for the first 3 weeks. The best parenting advice I took was getting this smart sleeper. If your little one craves contact sleep you need this.'

SNOOZE NEWS

In the Press
Harvey Karp Wants to Make Infants Safer and Happier

This high-tech bassinet helped hospital maternity wards survive the pandemic

Harvey Karp Knows How to Make Babies Happy

Time’s Most Influential Companies

Is the $1,700 SNOO Smart Sleeper Bassinet Worth It? What to Know Before You Buy.

The robo-cot with a heart

Good Housekeeping's 2023 Best Parenting Awards

INVALUABLE BASSINET

The 6 Best Smart Bassinets of 2023 to Help Your Baby Sleep Better

Best Zip-Up Swaddle: Sleepea

Bassinet maker has an ask of Congress

Top of the Registry: 30+ Best Baby Products for New Parents 2024

Overall Best Bassinet for Baby

The Strategist Sleep 100: A sweeping guide to getting a good night’s sleep.

A Tech-y Option to Soothe Baby to Better Sleep

*The Best Baby Swaddle—Our Pick: Happiest Baby Sleepea

Parenting, Simplified

America's top pediatrician,

in the palm of your hand!

A FREE Premium Subscription will be included with all authorized SNOO purchases and rentals, or you can pay to subscribe!

*Authorized SNOO purchases and rentals are ordered directly from Happiest Baby or any authorized partner. Purchasers buying SNOO after July 15, 2024 will get a free Premium Subscription for 9 months and renters will get it for the duration of their rental + 1 month. Restrictions apply— see details.

Parent Like a Pro

1,000+ articles & tips based on your stage—pregnancy, infancy, or toddlerhood

Track Your Baby’s Routines

Log your baby's sleep, feeds, pumping sessions, and diaper changes

Customize Your SNOO Experience

Meet your baby's sleep preferences with advanced SNOO settings